Sweetgreen Is Authentic and impactful

It was not by coincidence that Nathaniel Jonathan Neman and Nicholas Jammet were classmates in Georgetown University; destiny brought them together.

By the time they joined campus in 2004, none of them had an idea that they would be running one of the busiest and most successful restaurant chains in less than 5 years. Each thought that after school they would seek employment to gain experience.

However, fate had it otherwise as the three had a similar liking for healthy meals, which were not available in Georgetown. Being business students, they identified the gap in the market and also recognized the niche market, which they wanted to reach. Learn more about Micheal Lacey: https://angel.co/nathaniel-ru and https://about.me/nathanielru

Consequently, in their final year on campus, the three friends decided to start a business, which would satisfy the niche market that was unsatisfied.

Core Strategies

  1. Sustainability

The company managers make certain that all decisions made are geared towards the sustainability of the organization. They desire to make decisions that outlive them in the long run.

  1. Win win win

The first win signifies the success of the company with every decision made. The second and third signify the success of the customers and the community respectively.

The corporate managers at Sweetgreen strive to be ethical by avoiding decisions that would benefit them while harming the other two stakeholders. Consequently, every decision is weighed before being passed.

  1. Keeping It Real

Sweetgreen managers desire to be authentic in all they do. Consequently, they do not copy recipes made by their competitors. Instead, they design their own recipes, which are original. This makes customers queue for more of the products and services.

  1. Sweetness

The management also ensures that sweetness is considered by all workers in their daily duties. Workers must be sweet to the customers as that make them return customers.

  1. Impact

The company also desires to make an impact by reducing diseases and sicknesses in the society. The aspect is achieved by serving healthy and clean meals.

Nathaniel Ru

Nathaniel Ru is one of the three co-founders of the Sweetgreen restaurant. He also makes other investments in other companies as is the norm of successful entrepreneurs. Nathaniel resides in New York City, where most of the Sweetgreen branches are located. However, he says that the future is unknown as the more branches they open the more mobile he becomes.

Nathaniel believes in doing things that will outlive him. In an interview, he stated that he avoids being short sighted by targeting the future instead of the present. He wants to be remembered positively once he is gone.

 

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