Over the three years of its existence, Fabletics has grown to a $ 250 million business despite Amazon controlling more than 20% of the online fashion market. The company’s mode of transaction is using subscription mechanic. The company has also expanded its value economy from price and economy to brand recognition, customer experience, exclusive designer and last mile service to suit the modern customer. In the years of its operation, the company has partnered with prominent companies like Apple and Warby Parker which has been an asset to the enterprise. It has also made an effort by expanding their locations in sixteen cities including Hawaii, California, and Florida. The company’s manager Gregg Throgmarin stated the company is on the move to establishing a reputable brand for itself by incorporating trendy fashion, customer’s interest, and affordability.
Previously, many businesses have faced difficulties when using showrooms. However, Fabletics has managed to take on this challenge by reversing show rooming to become the reverse show rooming technique. This system has had a positive outcome with browsing in Fabletics. It has enabled the company to establish steady relationships in the market. More so, the company is now familiar with its market industry, especially through events. This system has increased the possibility of clients becoming members by almost 50% if they already are not.
Being an actress with literally no foundation in the business world, Kate Hudson is doing well for herself in managing Fabletics. As a person with an active lifestyle, she made an impression on the co-founders of Tech Style Fashion Group. Her alignment with these two founders has benefited Fabletics both financially and strategically. The two co-founders brought both business strategies, and funds are beneficial in running Fabletics.
Kate Hudson, on the other hand, is actively involved in the company’s operation. She oversees all matters pertaining sales and style ensuring they meet the business’s goals. She enjoys working with the team and seeks their input frequently. She also conducts the budget reviews and design strategies. Kate Hudson has also chosen clear communication to be top of her priorities list. By communicating information clearly to the consumers, the quality of customer service has improved meeting customer satisfaction. Additionally, she focuses on providing quality products that satisfy the customers’ needs and incorporating an improved data system that will ensure inventory levels remains efficient. In case you’re having trouble finding the right gear on Fabletics feel free to take the lifestyle quiz on the company’s site to help find the suitable product for you.