The technology industry has undergone rapid evolution in the recent past. The growth is attributed to the emergence of information technology companies, like Sentient, with total commitment towards innovation. Some of these innovations play vital roles in various sectors of the global economy. They offer simple solutions to complex business problems.
Artificial Intelligence, in particular, has become a significant aspect of every business. It is gradually replacing the traditional business models.
Sentient AI In digital marketing
The firm has created a platform that helps marketers to improve consumer engagement and accelerate growth. The software allows companies to achieve enormous success regardless of the nature of their goals.
While announcing Sentient Ascend, an evolutionary AI conversion rate optimization, the company confirmed that the solution will enable marketers to try much more copy, image, design, and interaction changes accelerating an increase in revenues and conversions. It’s important to note that Ascend has increased testing speeds by 100 times more than A/B and allows for testing of multiple ideas at the same time.
Sentient Technologies’ conversion rate optimization solutions also help companies in customer service, report generation and summarizing business intelligence insights. It enables firms to analyze competition in their sector, monitor consumer trends and establish market opportunity.
Sentient AI in e-commerce
The global business market has gone online. A great number of people nowadays prefer sourcing for information about products and services on the internet. This is why businesses must upgrade from traditional methods of doing business to online platforms.
Sentient has brought a new era in e-commerce. The firm’s Artificial Intelligence commerce products enable businesses to engage and retain clients. Sentient aware swiftly directs potential consumers to the products they would like to buy thereby inspiring sales to the company. Aware offers a perfect experience to the buyer. It uses images to analyze buyer intent.
It is an Artificial Intelligence technology company based in San Francisco, USA. The company was founded in 2007 by Antoine Blondeau, Babak Hodjat, and Adam Cheyer. It focuses its operation on e-commerce, online content and trading. The firm has since created the largest and one of the most powerful intelligent solutions in the world.
Firms are therefore encouraged to strategize on how to adapt to the current changes in technology. Companies that fail to embrace valuable innovations might find themselves knocked out of business. Artificial intelligence solutions enable an organization to create a great competitive advantage over competitors.